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Odoo Marketplace Connector

Sell on 2dehands.
Manage from Odoo.

ERP2MARKET connects Odoo to 2dehands.be and 2ememain.be — Belgium's largest online marketplace with 5.9 million monthly visitors and 4 million+ active listings. Reach Dutch and French-speaking Belgians simultaneously from one Odoo connection via the Admarkt business seller programme.

Sales / Orders2dehands sync live
OrderChannelCategoryStatusAmount
2DH-221042dehands NLElectronicsSynced€299.00
2DH-221032dehands NLHome & GardenSynced€189.00
2DH-221022ememain FRFashionShipped€65.00
2DH-221012dehands NLSportsPending€149.00
2DH-221002ememain FRBaby & KidsSynced€45.00
Monthly visitors
5.9M
2dehands.be · 2ememain.be
5.9M
Monthly visitors
4M+
Active listings
70k+
New listings daily
2
Languages · NL + FR
Key Features

Everything the Odoo Integration Handles for You

Order import, stock sync and tracking — all automated from Odoo.

📦

Automatic Order Import

Orders placed via 2dehands Admarkt import to Odoo as confirmed sale orders automatically. Buyer details, product and shipping method all mapped — no manual export needed.

📊

Real-Time Stock Sync

Stock levels from Odoo push to 2dehands continuously via the Admarkt API. When stock hits zero, listings deactivate automatically — preventing responses on ads you can no longer fulfil.

🚚

Tracking Push

Carrier tracking numbers are pushed to 2dehands buyers automatically when you process delivery in Odoo — maintaining your seller reputation on Belgium's most-visited classifieds platform.

🇧🇪

NL + FR Dual Platform

2dehands.be serves Flemish (Dutch-speaking) Belgium; 2ememain.be serves Wallonia (French-speaking). ERP2MARKET publishes your Odoo product catalogue to both platforms simultaneously from one connection.

📣

Admarkt Professional Listings

2dehands Admarkt is the B2B seller programme for professional retailers. ERP2MARKET connects via the Admarkt API — enabling bulk product upload, automated stock sync and CPC campaign management from Odoo data.

🔍

CPC Feed Management

2dehands Admarkt operates on a CPC model — you pay per click on your listing. ERP2MARKET keeps your product feed current with accurate stock, prices and delivery times from Odoo — ensuring every click is a qualified one.

How It Works

From Order to Odoo Invoice in One Flow

Your Odoo ERP is the single source of truth. ERP2MARKET keeps the marketplace in sync — automatically.

Step 1

Stock Synced to 2dehands

ERP2MARKET keeps your 2dehands.be and 2ememain.be listing stock in sync with Odoo in real time via the Admarkt API. When Odoo stock changes, both Belgian platforms update automatically.

Step 2

Belgian Buyer Discovers

A Belgian buyer — one of 5.9 million monthly visitors — discovers your listing on 2dehands.be (NL) or 2ememain.be (FR). 2dehands has been in Belgium's top-3 most visited websites since its founding in 1999.

Step 3

Order Imported to Odoo

For Admarkt orders, ERP2MARKET pulls the order into Odoo as a confirmed sale order. Belgian address, VAT fiscal position and product mapping all applied automatically.

Step 4

Ship, Track & Invoice

Your warehouse ships from Odoo Inventory. Tracking is pushed to the 2dehands buyer automatically. A Belgian VAT-compliant invoice (21% BTW/TVA) is created in Odoo — in Dutch or French per platform.

Product Strategy

Best Products to Sell

Focus your catalogue on these categories for the strongest results.

Consumer Electronics
🔥 Best seller

Smartphones, Laptops & Audio

Belgium's top searchUsed + newPrice-driven

Consumer electronics are the most searched category on 2dehands — Belgians compare used and new electronics extensively on the platform. Professional sellers offering clearly described, competitively priced electronics convert strongly. Both new and refurbished products are well accepted by Belgian buyers.

💡 Belgian buyers on 2dehands are highly sensitive to seller reliability scores. Ensure your Odoo product descriptions are detailed and condition is clearly stated. Accurate product condition mapping from Odoo to 2dehands listing attributes reduces disputes and builds positive seller reputation.
Home & Garden
🔥 Best seller

Furniture, Tools & Garden Equipment

High AOVProject buyersDIY culture

Home and garden products are 2dehands' second-largest category. Belgian buyers use the platform extensively for furniture, tools and garden equipment — both secondhand bargains and new professional stock. Professional sellers of tools and garden equipment benefit from 2dehands' large DIY-minded audience.

💡 Furniture and large items benefit from clear dimension information in the listing. Map product dimensions from Odoo to 2dehands listing attributes — Belgian buyers want to know if items fit in their home before travelling to collect or arranging delivery.
Fashion & Clothing
⭐ Strong potential

Clothing, Shoes & Accessories

C2C transitioning to B2CYoung audienceSustainable buyers

Fashion is a fast-growing category on 2dehands as Belgium's sustainability-conscious younger consumers increasingly buy second-hand clothing. Professional sellers of end-of-line, outlet and preloved fashion can access this growing audience — provided pricing reflects the platform's value-first positioning.

💡 Both Dutch (NL) and French (FR) product descriptions are essential on 2dehands. ERP2MARKET maps your Odoo product content to both 2dehands.be and 2ememain.be simultaneously — ensuring Belgian buyers in both language communities see relevant listings.
Sports & Leisure
⭐ Strong potential

Sports Equipment & Bikes

Active BelgiumCycling nationSeasonal

Belgium's strong cycling culture makes sports and leisure — particularly bikes and cycling equipment — a high-performing category on 2dehands. Professional sports equipment sellers can access Belgium's active, quality-conscious buyer base at price points that outperform mainstream marketplaces.

💡 Bicycles and e-bikes are among 2dehands' most searched listings. If bikes are in your Odoo product catalogue, map frame size, brand and condition accurately to 2dehands listing attributes — Belgian cycling buyers filter by these parameters before clicking.
Baby & Kids
💙 Niche winner

Baby Gear, Toys & Children's Clothing

Family buyersCircular economyGift buying

Baby and children's products are well-established on 2dehands — Belgian parents are enthusiastic secondhand buyers for their children, driven by sustainability and value. Professional sellers of new and graded baby gear and toys can access this loyal, repeat-purchasing audience effectively.

💡 CE safety marking is mandatory for all children's products sold in Belgium. Map compliance documentation from Odoo product records to 2dehands listing attributes — Belgian family buyers actively check safety certifications before purchasing baby and children's products.
Auto & Vehicles
💙 Niche winner

Auto Parts, Accessories & Tools

Automotive BelgiumNiche demandTechnical buyers

Auto parts and accessories are consistently strong on 2dehands — Belgian DIY mechanics and car enthusiasts use the platform to source parts and tools. Professional sellers of automotive accessories can reach Belgium's technically sophisticated buyer base effectively.

💡 Vehicle part listings on 2dehands benefit from compatibility mapping — which car makes/models the part fits. Map compatibility information from Odoo product fields to 2dehands listing descriptions. Compatibility data significantly reduces buyer questions and increases conversion.
The Difference

Without ERP2MARKET vs With ERP2MARKET

Managing marketplace orders manually at volume means constant admin risk and errors.

Without Integration

  • 2dehands listings manually created and managed per product in the seller dashboard
  • Stock not synced — sold-out listings stay live and generate buyer enquiries you cannot fulfil
  • NL and FR versions of listings maintained separately — double admin
  • Tracking numbers manually communicated to buyers via 2dehands messaging
  • Belgian BTW/TVA calculated manually for each Admarkt order
  • Admarkt campaign performance data reviewed separately from Odoo sales data

With ERP2MARKET

  • Product feed pushed to 2dehands.be and 2ememain.be automatically from Odoo
  • Real-time stock sync — out-of-stock listings deactivate instantly on both platforms
  • NL and FR listings both managed from one Odoo product catalogue
  • Tracking pushed to buyers automatically on carrier scan in Odoo
  • Belgian BTW/TVA applied via Odoo fiscal positions — every invoice correct
  • Admarkt orders reconciled in Odoo alongside all other Belgian marketplace sales
FAQ

Frequently Asked Questions

Everything you need to know about connecting Odoo to this marketplace.

ERP2MARKET connects via the 2dehands Admarkt API — the professional seller integration used by businesses on 2dehands.be and 2ememain.be. Product feeds are pushed from Odoo automatically, stock is synced in real time and orders import to Odoo after placement. Dutch and French content, Belgian BTW/TVA and Admarkt CPC campaign management are configured during onboarding.
2dehands.be is Belgium's Dutch-language classifieds platform serving Flanders and Brussels. 2ememain.be is the French-language equivalent serving Wallonia and Brussels. Both are operated by the same company (part of the Adevinta/Marktplaats group). ERP2MARKET publishes to both from one Odoo connection simultaneously.
Admarkt is 2dehands' professional seller programme for business retailers. It allows bulk product upload, automated stock synchronisation and CPC-based campaign management. Admarkt sellers can list large catalogues automatically — unlike individual users who create listings manually. ERP2MARKET connects to 2dehands via the Admarkt API.
Yes. While 2dehands is known for secondhand goods, professional Admarkt sellers can list new products. New products must be clearly described as new ('nieuw' in Dutch, 'neuf' in French) — condition transparency is important for Belgian buyer trust on the platform.
ERP2MARKET supports Odoo 16, 17 and 18 (Community and Enterprise). Most customers go live within 2–5 business days.

Belgium's #1 classifieds platform. 5.9M monthly visitors. NL + FR from one connection.

Book a demo and see how ERP2MARKET connects Odoo to 2dehands.be and 2ememain.be — listings, stock and orders fully automated across both Belgian platforms.